Style Guidelines

Once a pump lab has followed through the application process and has successfully been audited, a package is sent to the lab which includes original files of designated logos for online and paper use.

Only approved labs have access and permission to use these files.

Important Style Logo Guidelines:
  • The correct and consistent use of the HI logo is vital to maintaining the integrity of the HI brand. The logo must be used as supplied by the Hydraulic Institute without distortion or alteration. Any re-sizing of the art must be proportional and from either the .ai or .eps files supplied.  
  • Do not fade in/out, spin or otherwise animate the HI logo.

Logo Library

This logo library is for the use of Hydraulic Institute Members, Associate Members, and others by agreement. If you have any questions about logo usage, please contact us. Thank you for your cooperation in ensuring the correct use of our logo.

The Hydraulic Institute logo is the symbol of an organization serving HI members and the pump industry since 1917. HI Members and Associate Members are eligible to use the HI “Proud Member” logo. Displaying HI’s logo shows your customers and the public that you are not only familiar with the standards guiding your industry but that you also participate in their development with other industry leaders.

Examples of where you may proudly display your association logo:

  • Your Corporate Web Site(s)
  • Display Advertising
  • Product Catalogs
  • Press Releases
  • Customer/user newsletters
  • Trade Show Booths
  • Annual Reports Stationery

The logos below are in resolutions and file types suitable for either print or online use.  Important graphic standard notes: 

  • The correct and consistent use of the HI logo is vital to maintaining the integrity of the HI brand. The HI logo must be used as supplied by the Institute without distortion or alteration. Any re-sizing of the art must be proportional and from .eps files supplied.
  • Sizing of the “Proud Member” and “Standards Partner” logos should never fall below one inch in width proportionally so as to ensure readability.
  • Sizing of the non-member logo with the tagline should never fall below one and a half inches (1-1/2″) in width proportionally so as to ensure readability.
  • A minimum clear space around the logo equal to the height of the “c” in Hydraulic must be maintained.
  • Colors are Pantone 3135 C (blue), Pantone 7545 C (gray) and Pantone Black. The cmyk equivalent to be used for Pantone 3135 C is 84-34-27-1 and for Pantone 7545 C is 79-62-34-14. The files are set-up with these parameters. Please choose the correct file for your printing requirements.
  • Background color for the reverse logos must be darker than the equivalent of a 50% black screen.
  • Do not fade in/out, spin or otherwise animate the HI logo.
For Print
  • EPS; CMYK
  • EPS; PMS
  • EPS file; Black
  • EPS file; Reverse
For Print
  • EPS file; CMYK
  • EPS file; PMS
  • EPS file; Black
  • EPS file; Reverse